How can you make yourself stand out? Today I walked up to a cooler filled with bottled water and saw this BOX of water sitting on the shelf so I bought it. This got me thinking of the two questions I'm asked the most... How do I get new clients? Or how do I make myself stand out? To find this answer you have to access what you do which in this case this company makes water just like every other H2o company. Is their water better? Maybe, but probably not. So for someone to start a water company there has to be a reason other than good water. What makes your company different? YOU do haircuts and colors just like everyone else that works in a salon. It's important to realize that YES you are in the business of doing great hair or whatever it is you do, but you are also in the relationship business. The reason your customer/guest is going to comeback to you is because they like YOU, Your Salon, Your Company, and their experience. The reason they are going to refer their friends is because you consistently provide a great experience and they want to share that with their friends. Your business just like this bottle of water needs to have a story. This company doesn't just make bottled water. Their way to catch your eye is through putting the water in a carton and then beyond that they make disposing of their product better for the environment. This is why they will have repeat customers because people can connect to their story. Building your business or brand is really easy when you start focusing more on the things that make you different and less on what make you the same.